Camelot, operator of The National Lottery, needed an efficient and scalable solution to manage the rollout of point-of-sale (POS) assets across 27,000 retail locations in the UK. Each outlet required properly installed displays, accurate photographic documentation, and centralised monitoring of progress. I led the initiative to design, build, and deliver an estate management system that brought real-time transparency and quality control to this massive project.

The Challenge:

Managing rollout at scale meant dealing with multiple installation teams across the UK, each responsible for photographing and reporting on installation status. Common issues included inconsistent assembly quality, missing installations, and delays in raising issues or escalating them. Without a centralized reporting tool, tracking which stores had installed POS units—and verifying installation correctness—was nearly impossible.

Camelot needed a real-time dashboard: track units installed, flag missing or poorly assembled equipment, and upload photographic evidence. Without it, the installation project risked delays, inconsistent quality, and reputational damage across thousands of retailers.

The Strategy:

Working closely with Camelot’s lead project manager, Graham Atherton, and delivery partner Plan2Install, I led the design and build of a bespoke estate management system that:

• Captured real-time reporting at retailer level, including photographed proof

• Allowed field technicians to upload images during or after installation using mobile or tablets

• Filtered and flagged incomplete or substandard installations for swift intervention

• Provided a live dashboard that communicated status, trends, and issues to Camelot

In parallel, I authored detailed build manuals for the POS “Playstation” units, using step-by-step photography and branded copy to create both build and installation guides. These manuals helped to standardize assembly and installation quality across teams and retailers.

As installation progressed and product displays needed updating with new lottery games or promotions, I developed updated manuals and delivered them digitally. This reduced printing costs, allowed quick revisions, and ensured store staff adhered to brand consistency.

Key Elements / Highlights:

• Real-time reporting system tracking POS installation status across 27,000 retailers

• Upload of installation photographs by field teams for immediate validation

• Branded, photo-rich build and installation manuals for uniform assembly and setup

• Online delivery of updated installation guides for retailers following promotional refreshes

• Reduction in retailer complaints and installation errors through automated verification

• Centralised dashboard visible to Camelot stakeholders, enabling faster issue resolution

The Results:

• Camelot gained full visibility across the POS rollout—even during live field operations

• Installation errors dropped significantly where manuals were followed, cutting repeat visits

• Photographic evidence meant proof of installation and dispute resolution became easier and faster

• Team-wide adherence to brand and quality guidelines improved via digital manuals

• Retail updates were rolled out seamlessly as new Lottery games launched, without delay or confusion

I delivered a system that transformed how Camelot managed estate rollout—providing clarity, quality control, and centralised visibility across thousands of stores. If you face similar challenges with large-scale installations, remote teams, or physical rollout environments—done right, transparency and accountability can drive both quality and efficiency.

Let’s discuss how a bespoke tool can enhance your operational oversight and make installations run smoothly.

Here are answers to common questions about how I designed and delivered Camelot’s estate management tool—covering scale, quality control, and how real‑time data helped manage thousands of POS installations.