One Day, Every Shot: How I Helped Tune Hotels Liverpool Elevate Their Digital Brand

Tune Hotels Liverpool—part of the wider Bespoke Hotels group—sits proudly on Castle Street, a prime location in the heart of the city. With a large footprint and a high volume of guests, the team wanted to upgrade their digital presence with fresh, high-quality photography. I was brought in to produce versatile, brand-aligned imagery they could use across their website, social media, and marketing materials—quickly, efficiently, and to a professional standard.

The Challenge:

Tune Hotels needed to showcase not just their room types, but also the feel of the hotel itself: the atmosphere, quality, and guest experience. They wanted photography that could do double duty—usable across multiple digital channels, but still sharp and compelling enough for direct booking platforms and marketing campaigns.

The challenge was time: we needed to capture a wide range of shots within a single day, without compromising on quality or creative intent.

The Strategy:

I worked closely with Jenna, Tune’s Digital Marketing Specialist, to put together a detailed shoot list that would maximise our time on-site. We prioritised:

• Key room types with wide and detailed compositions to show space, comfort, and cleanliness

• Website hero images showing the building’s architecture and distinctive Castle Street setting

• Lifestyle and brand-focused shots suitable for social media, newsletters, and campaigns

• Cohesive lighting and composition, ensuring the entire set could be reused consistently across the Tune and Bespoke Hotels network

By front-loading the planning stage, we made the shoot day seamless. Every shot had a purpose. Nothing was left to chance.

The Results:

• Delivered a full suite of professional-grade photos covering rooms, architecture, and lifestyle content

• Maximised one full day on-site to get every shot required without the need for a reshoot

• Created story-led imagery that aligns with Tune’s brand and can be reused across platforms

• Gave Jenna and the marketing team visuals that were ready to publish immediately

• Boosted Tune’s ability to market their Castle Street hotel with confidence and consistency

The Castle Street location now has a versatile, on-brand library of images that speaks to both quality and experience—helping Tune Hotels stand out in a competitive market. If you need efficient, high-quality photography that works across your digital estate, I can help deliver it—with clarity, consistency, and speed.

Ready to make your rooms and brand stand out online? Let’s shoot.