From Dated to Dominant: How I Rebranded Auger Site Investigations and Put Them at the Top of Google
Introduction:
When I first spoke with Dave Brewster at Auger Site Investigations, it was clear the company’s brand and digital presence weren’t doing their expertise justice. Their logo felt dated, the website was clunky and hard to navigate, and customers struggled to find the information they needed. I was brought in to change that, and I did.
The Challenge:
Auger had grown into a respected name in site investigations, but their branding hadn’t kept pace. The visual identity felt old-fashioned and generic, failing to reflect the depth of their technical expertise. Their website was slow, structurally confusing, and poorly optimised for search. It didn’t support sales conversations, was difficult to update, and couldn’t scale with the business as new service lines were added. Worse still, potential customers were getting lost long before reaching a point of contact.
The Strategy:
I led the rebrand and website redevelopment from the ground up. Working closely with Dave Brewster and coordinating with the team at MBL Design, I:
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Created a new brand identity based on the auger tool itself—core to the business’s work and a clever nod to their name. The result was a clean, modern logo that subtly reflected what Auger does without being overly literal.
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Mapped a clear content hierarchy, ensuring Google could crawl the site efficiently while allowing users to quickly navigate to the services they needed.
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Rebuilt the entire website with user journeys designed to reduce friction, drive contact, and enable the team to cross-sell and upsell more effectively.
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Optimised every page for SEO, from copy structure to metadata and internal linking, to maximise search performance.
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Built the site on a flexible CMS, empowering non-technical staff to add service pages, case studies, or updates with ease—no more bottlenecks.
I didn’t just design a website—I created a digital engine that supports both discoverability and sales performance.
The Results:
The transformation delivered immediate and lasting results:
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A clean, professional brand rolled out across vans, signage, digital assets, and stationery—well received by staff and clients alike.
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A high-performance website that ranks at the top of Google for key terms, bringing in new business organically.
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Frictionless user journeys that enable faster contact and smarter conversations with potential clients.
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Content management flexibility allows the team to add new service lines as the business evolves.
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Improved sales enablement, with clear pathways that support upselling and cross-selling opportunities from first click to client call.
Conclusion & Call to Action:
Auger Site Investigations now has a brand and online platform that’s not just fit for purpose, it’s a competitive asset. If your current website is holding you back or your brand no longer reflects who you are, I can help.
Need a site that sells while you sleep? Let’s talk.
Auger Site Investigations Work FAQ
Following my rebrand and website transformation for Auger Site Investigations, I’ve had several recurring questions about the approach, the strategy behind the SEO structure, and the long-term benefits. Below, I’ve answered the most common queries to help others considering a similar shift.
Future-proofing a website is about ensuring it can grow and adapt with your business. Auger Site Investigations needed a platform that wasn’t just fast and SEO-friendly, it had to evolve alongside their services. I built their website on a flexible CMS, empowering the team to add new service lines, update case studies, or publish news instantly, without needing a developer.
This agility meant Auger Site Investigations could respond faster to market changes and sales opportunities. It also unlocked long-term benefits like lower maintenance costs, better SEO performance (through fresh content), and ongoing relevance to clients searching for specialised services.
If your current site feels locked down, dated, or hard to update, I can help you build something agile and scalable, just like I did for Auger Site Investigations.
SEO structure isn’t just a technical detail; it’s the foundation for visibility and growth. For Auger Site Investigations, I developed a content hierarchy that allowed Google to properly crawl, index, and rank every major service line. More importantly, the site’s structure matched how users searched and navigated, meaning they could quickly find what they needed.
This increased engagement and reduced bounce rates while improving the overall experience for prospective clients. Each page was tied to a specific search intent and designed with clear call-to-action points that moved users closer to contact. Auger Site Investigations saw immediate benefits in visibility and conversions once the new structure went live.
If your website is hard to navigate or underperforming in search, I can help you restructure it with both SEO and user behaviour in mind, just as I did for Auger Site Investigations.
Yes, subtle branding can be compelling, especially for technical businesses like Auger Site Investigations. When I rebranded Auger, I avoided anything flashy or overly literal. Instead, I focused on a clean, modern visual identity that nodded to the auger tool, core to their service offering, without being obvious or clichéd. This approach gave the brand a quiet confidence and conveyed technical credibility from the moment a prospect encountered it.
For industries like site investigation, engineering, or environmental services, a well-considered visual identity signals attention to detail and builds trust, both essential in winning and retaining business. The new brand helped Auger Site Investigations appear more polished, professional, and aligned with their high standards of service.
If your branding feels outdated or too generic, I can help you create a modern identity that speaks to your market with confidence and subtlety, just like I did for Auger Site Investigations.
